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    <title>Lael Digital Blog</title>
    <link>https://laeldigital.com/en/blog/</link>
    <description>Practical advice on advertising, conversion tracking and growth.</description>
    <language>en-gb</language>
    <item>
      <title>Google Ads spending your budget but not converting? The most common reasons</title>
      <link>https://laeldigital.com/en/blog/google-ads-not-converting/</link>
      <guid>https://laeldigital.com/en/blog/google-ads-not-converting/</guid>
      <pubDate>Mon, 19 Oct 2026 08:00:00 +0000</pubDate>
      <description>The clicks come in, the money goes out, but the enquiries don&#x27;t. Seven of the most common reasons Google Ads campaigns don&#x27;t convert, and how to check each one.</description>
    </item>
    <item>
      <title>Conversion tracking from scratch: Google Ads, GA4 and Meta Pixel</title>
      <link>https://laeldigital.com/en/blog/conversion-tracking-setup/</link>
      <guid>https://laeldigital.com/en/blog/conversion-tracking-setup/</guid>
      <pubDate>Mon, 19 Oct 2026 08:00:00 +0000</pubDate>
      <description>Without accurate conversion tracking, your ads are optimised blind. Step by step: what to set up, in what order, and how to check it all works.</description>
    </item>
    <item>
      <title>Ad anatomy: the six parts that decide whether someone buys</title>
      <link>https://laeldigital.com/en/blog/ad-anatomy/</link>
      <guid>https://laeldigital.com/en/blog/ad-anatomy/</guid>
      <pubDate>Wed, 14 Oct 2026 08:00:00 +0000</pubDate>
      <description>A high-converting ad isn&#x27;t luck. We break it into six parts, from the first three seconds to the landing page, and show where most ads lose customers.</description>
    </item>
    <item>
      <title>How to tell if your marketing agency is doing a good job</title>
      <link>https://laeldigital.com/en/blog/is-your-agency-doing-a-good-job/</link>
      <guid>https://laeldigital.com/en/blog/is-your-agency-doing-a-good-job/</guid>
      <pubDate>Wed, 14 Oct 2026 08:00:00 +0000</pubDate>
      <description>A report full of numbers doesn&#x27;t mean good results. Six signs your agency is really working for you, plus a 15-minute check you can do yourself.</description>
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